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New Product & Concept Testing Survey

1.

Overall, what is your reaction to the described product?

Excellent
Very good
Good
Fair
Poor

2.

How interested would you be in using the described product?

Extremely interested
Somewhat interested
Neutral
Not very interested
Not at all interested
Not sure

3.

Which of the following best describes your need for this product?

I do need it because nothing else can solve this problem
This is just a minor improvement over what I currently use
This is about the same as what I currently use
My current product would serve me better
I don't see any reason why I should buy this product

4.

What do you like most about the product?

5.

What do you like least about the product?

6.

How often could you find a use for this product?

Once a week or more often
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year
Would not use

7.

Overall, how interested are you in buying this product?

Extremely interested
Somewhat interested
Neither interested nor uninterested
Not very interested
Not at all interested

8.

Based on the description, what price would you expect to pay for the product?

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