A Matrix question is a closed-ended question that asks respondents to evaluate a list of items (rows) using a set of choices (columns).
Single answer per row
The Matrix, Single answer per row question type lets respondents select one answer for each item (rows) from a defined list of choices (columns).
1. How satisfied or dissatisfied are your with each of the following products?
Multiple answers per row
The Matrix, Multiple answers per row (checkboxes) question type lets respondents select one or more answers for each item (rows) from a defined list of choices (columns).
1. Which of the following words would you use to describe each of our products?
A Matrix, Rating/Likert question is a variation of the Matrix, Single answer per row question where you can assign weights to each answer choice. Rating Scales automatically calculate a weighted average for each answer choice in the Analyze section.
On Matrix questions you can configure the following options: