Custom URL Variables

Surveys

Custom URL Variables let you pass respondent data through the survey link and store it with their responses. For example, you can attach a customer ID or email address from your database to each response. Once stored, the data is shown in the Analyze section together with the survey results. This feature is available on paid plans.

A standard survey link might look like this:

To add variables, include them as URL parameters. For example:

When the respondent completes the survey, the data passed through the URL is saved with their response. You’ll see this data in the Analyze section and in exported files.